The Fantaverse 360 Campaign
Direct Mail
⋆˙⟡
Ambient
⋆˙⟡
Illustration
⋆˙⟡
Billboard
⋆˙⟡
Direct Mail ⋆˙⟡ Ambient ⋆˙⟡ Illustration ⋆˙⟡ Billboard ⋆˙⟡
The Fantaverse campaign, developed for Fanta as part of a brief from The One Club, is designed to engage a younger audience with its bold, vibrant original illustrations and playful original character mascots. The campaign spans ambient advertising and direct mail, all crafted to introduce pop culture to a fresh, energetic demographic. Through its creative visuals and fun elements, The Fantaverse invites the audience to dive into a world that’s as dynamic and colorful as Fanta itself.
Development
