"Turkey Hill Late Night: Cravings Don’t Judge" is a 360° campaign developed as part of the senior seminar “Art of the Pitch.” Created in collaboration with students in my team—myself as Art Director alongside Ella Rager and Najee Johnson—we set out to help Turkey Hill expand its brand awareness among 18–35 year-olds, fostering long-term brand loyalty. Through in-depth research, surveys, and interviews, we created a strategic brief that led to the creation of Turkey Hill Late Night: Cravings Don’t Judge. This campaign taps into Gen Z’s “Little Treat Culture”—a movement that embraces small, affordable indulgences as a way to spark everyday joy. At the end of the course, we had the opportunity to pitch our campaign directly to Turkey Hill, presenting our insights and creative strategy.